Wednesday, January 14, 2009

What Else Can We Do?

Bar none the most frequent question I get asked by clients is "What else can we do?"

There's no doubt about it, the most important place for your home to be advertised is MLS & Realtor.com, that's where over 80% of home sales are going to come from. The two places I recommend all my clients to put their homes is Zillow.com ( which we do for your) & Craig's List, and I recommend they update it at least every other day if not daily. These services are completely free and Criagslist.com is the largest classified in the nation. There are also lesser known services such as kijiji.com and backpage.com that I would recommend posting an occasional ad, but Craig's List is the big one.

Most people know about Zillow.com and they put their homes on there and never go back, which works fine for Zillow because it stays posted for a certain number of days without any upkeep. Craig's List requires more vigilant upkeep. Although your ad will stay on Craig's List for up to 45 days, within 2-3 days the listing becomes buried many pages from the font page and becomes nearly useless.

How To Keep Craig's List Fresh?

Check out a website called Postlets.com. You can upload your listing information and pics to them and they export everything to Craig's List & backpage for you. Here's where you need to keep vigilant. Once they've created your post they will generate an HTML (hyper text markup language) code for you. It looks like gibberish if you don't understand HTML, but that doesn't matter. Copy the code into a simple text or word document on your computer and just get in the habit of going on Craig's List every other day and creating a new ad. You can create an account for free, and then you just need to paste the HTML code that you have saved to your computer and this will save you the time of having to type a new ad every day.

Keep in mind, if you want to put it on Craig's List daily like we recommend,you're going to need to create 2 different ads in Postlets with differing texts. Craig's List will not allow you to paste the same ad twice within 24 hours, so create an ad for even number days and odd number days.


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